Know-how for Artists & Creatives

I am a booker, promoter, tour manager, and musician, and I’ve been working in the music industry for over 15 years.

In 2018, I founded my own agency, GRöli Music. As a solo entrepreneur, I’ve taught myself over the years, with a lot of blood, sweat, and tears, how accounting, finances, taxes, and project organization work in the music industry.

During the pandemic, I began sharing this knowledge through consultations and workshops for artists, bands, and organizers who want to build their projects in a self-determined, professional, and sustainable way.

My workshops and coaching focus on the direct implementation of your goals. Together, we build clear systems and strategies that help you grow your project independently and profitably, while cutting through organizational overload. This leaves you with more time, energy, and a clear head for what really matters: your music.

As a musician, I know how intimidating and unsexy booking and paperwork can be. As an entrepreneur, I know how good it feels to build your own project confidently and professionally. With Go! Go! Go! Academy, I share my tools and strategies so you can get started right away. No fear of mistakes, a clear plan, and more confidence in what you’re building.