Hi! I'm Eva.

I am a booker, promoter, tour manager, and musician, and I’ve been working in the music industry for over 15 years.

In 2018, I founded my own agency, GRöli Music. As a solo entrepreneur, I’ve taught myself over the years, with a lot of blood, sweat, and tears, how accounting, finances, taxes, and project organization work in the music industry.

During the pandemic, I began sharing this knowledge through consultations and workshops for artists, bands, and organizers who want to build their projects in a self-determined, professional, and sustainable way.

My workshops and coaching focus on the direct implementation of your goals. Together, we build clear systems and strategies that help you grow your project independently and profitably, while cutting through organizational overload. This leaves you with more time, energy, and a clear head for what really matters: your music.

As a musician, I know how intimidating and unsexy booking and paperwork can be. As an entrepreneur, I know how good it feels to build your own project confidently and professionally. With Go! Go! Go! Academy, I share my tools and strategies so you can get started right away. No fear of mistakes, a clear plan, and more confidence in what you’re building.

NEWSLETTER

Workshop dates, updates and discounts

REFERENCES

ANNY OGREZEANU

3 x 1-Hour Focus Coaching
I had this big dream of going on my first self-booked tour, but it felt completely out of reach because I had no idea where to even start. Eva helped me plan, book, and ultimately announce the tour.
She broke down the steps and timelines, explained what I needed to focus on—and what I could ignore. I learned how to reach out to promoters to get meaningful feedback, how to present myself as an artist, and how to budget for the tour.
I always looked forward to my meetings with Eva because I learned so much valuable information—without ever feeling judged or silly for not knowing something. She made the process empowering, not intimidating.

Instead, she patiently guided me with deep expertise, showing me how to turn dreams into reality—and gave me the know-how and confidence I needed for future projects.

10/10 would recommend 🙂

RAW KING RATS

Workshop: BOOKING TOOLS & STRATEGIES (English)
My bandmate and I both decided to take this course, and had similar experiences. I feel that the class wasn’t trying to act like some kind of guide to hidden secrets and insider info, but instead a way to help musicians and other professionals step their game up, make an honest assessment of themselves, and a reminder that business knowledge is critical to what we do.

I feel like Eva’s presentation was honest and entertaining, and grounded in loads of real-world lessons learned. I feel far more ready to take on more of the work in both of my bands, thanks to this, and I look forward to additional coaching in the future!

FOCUS COACHIG

Focus Coaching is a personalized, one-on-one session with me. Together, we tackle your specific questions about your artistic project, untangling mental blocks, solving problems, and brainstorming ideas to move you forward.

WORKSHOPS